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Moore uses all sorts of metrics and measurements to come up with ratings. Then, he tweaks the numbers weekly after watching all the games and pondering feedback from fans and even the players themselves.

'Madden' ratings guru has the players' attention

"Everybody thinks they're a 100," said Bills wide receiver Mike Williams. "No matter what you get, you're not going to like it."

In this Wednesday, Aug. 6, 2014, photo, Donny Moore works at three computer screens as he rates NFL football players for the "Madden NFL" video football game at EA Sports in Orlando, Fla. Moore is the "ratings czar" for "Madden NFL," the man responsible for making sure the popular video game's virtual avatars accurately reflect their real life counterparts.

Only one time, Moore said, he felt he truly angered a Puma Basket Rose Gold

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Moore got an earful after rating Ravens offensive lineman Marshall Yanda as the 26th toughest player in Baltimore.

They'll let Moore know they disagree, often using Twitter or even sending him a YouTube video.

To fine tune his assessments, he goes to the video. After all, Jerry Rice ran the 40 yard dash in a relatively pokey 4.71 seconds, but you'd never know that by the way he played.

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Among the guys he underestimated were Washington running back Alfred Morris and Giants wide receiver Victor Cruz, both of whom started a season with mid 60s ratings and finished in the high 80s. It works the other way, too. Ray Rice started last season at 95 and finished at 82.

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Moore dives through data, comparing 40 yard dash times for speed, 10 yard split times to determine acceleration and 20 yard shuttles for agility.

"My ratings haven't been very good. So, based off of that, I guess I'm not a fan," Bills running back Fred Jackson said with laugh. "But he has a hard job to do. There's, I don't know, 1,800 of us? And he's not going to make all 1,800 of us happy."

player. Moore won't name the player, but when an EA Sports film crew went to scan the face of the Arizona Cardinals player, he asked them to deliver an "F bomb filled" message to Moore.

Sometimes video game players complain a player is too good. Or the game designers complain that Moore has guys rated so highly in certain categories that it throws the game off kilter.

"So, really, for a receiver, for example, we're trying to capture game speed with pads on, not how fast you run in a straight line on a short lawn in a T shirt," Moore said.

Moore, 36, uses a 1 to 100 rating scale for dozens of categories, including strength, catching, jumping, speed, awareness and toughness.

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"ratings czar" for "Madden NFL," the man responsible for making sure the popular video game's virtual avatars accurately reflect Puma Heart White their real life counterparts.

Giants punter Steve Weatherford was upset over his 45 strength rating. Strength might not be important for a punter, but Weatherford isn't a typical kicker.

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Save for the select few superstars like Richard Sherman or Peyton Manning who earn 99s and 98s on Moore's 1 to 100 scale, nobody ever seems to be happy with their ranking.

With the new "Madden" game coming out, Moore has been busy getting feedback from players hearing about their ratings.

Sometimes aging stars first recognize their careers are on the downslopes when the new "Madden" game arrives in August and their ratings have slipped.

there was a story written about him how he played on a broken leg. Same thing with a separated shoulder. So, I'm like, OK, yeah, this guy's tough. I'll move him up to a 98."

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"He's on the cover of some sort of fitness magazine," Moore said. "He looks like he should be in UFC. So, as a result of seeing that and reading some stories that he bench presses 400 pounds, I immediately boosted his strength rating up to 88."

He's not a coach, a referee or a drug tester. He has never played or coached a game. Still, NFL players and millions of fans can't wait to see what he has to say.

"It's usually more tongue in cheek versus truly getting upset," Moore said by phone from Orlando, Fla., where he works for EA Sports.

"All his teammates were basically upset about it. Everybody's like, 'There's not 25 people in the world tougher than Marshall Yanda,'" Moore said. "So, that got my attention. And then Puma Ignite Powercool

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